- UI and graphic designers were designing according to their usage habits because of the lacking UX training.
- Designers build the website depending on their own age trends.
- Firms prefers to consider who has the money and who spends it online
- To learn something new is becoming hard for senior people
- They are trying to learn the digital world. Although they have learnt social media such as facebook, they do not prefer to use e-commerce websites.
- They prefer to use social media to keep pace with the changing world that they see on younger family members’ life.
- Seniors prefer interfaces which do not have shortcuts, in contrast younger user of e-commerce websites prefer more convenient interfaces.
- The firm’s target group is younger people according to marketing research that is why it does not have any approach for elderly
- There are many middle-aged people who are using interfaces like elderly
- One of the reasons why there are no approach for elderly is that the firm chose as a target group people who have the disposable income.
The reason behind the indirect and direct prejudice is that seniors lose trust to outwards because of various reasons. First of all a number of seniors think that there is no trustworthy medium when it comes to services in Turkey. Herein, the former UX chief of an e-commerce website states that the e-commerce based services providers does not have the intention or attempt to build a trust between seniors and Internet-based services. Seniors are not the target consumer for these e-commerce websites and they usually do not use these services, hence service providers do not work on this issue. On the other hand, to protect themselves from possible frauds who can trick seniors easily because of their lack of knowledge seniors choose to not trust and stay away from this digital world. The security of the Internet medium is another barrier for them. Tatnall and Lepa states that the older non-users thinks that the Internet is threatening, so they have concerns about security. 21% of over 65’s have concerns about security compared to 35% all adults (2003) So, this distrut is caused by the outward effects. The people that are not Internet users have the tendency to define this environment as very insecure and not private at all (Olphert & Damond & May, 2005). According to three division of adoption (see Figure 6), late-adopters are the likely to define the meaning of digital incompletely or incorrectly, because of the low usage rates this defining issue ads up to the “unknown threshold”. For seniors who have direct prejudice this unknown threshold is much difficult to overcome when compared to the seniors that wish to learn but have indirect prejudice. Lack of knowledge is the prime reason behind this situation. Those who actively reject use of the internet report a complete lack of interest, therefore it is one of the reasons that accounts for many older adults not using the internet. (Olphert, Damodaran & May, p.3, 2005)
Sources
Interview with a UI/UX lead
Tatnall, A., & Lepa, J. (2003, 02). The Internet, e-commerce and older people: An actor-network approach to researching reasons for adoption and use. Logistics Information Management, 16(1), 56-63. doi:10.1108/09576050310453741
Olphert, C. W., Damodaran, L., & May, A. J. (2005). Towards digital inclusion – engaging older people in the ‘digital world’.
