Persona Creation (7)

For setting up test series, some fictitious persons (personas) are developed, who are to represent the majority of the future actual users. The needs of these fictitious persons will be determined later on and run through the corresponding different user scenarios. Personas will not only help to fulfil the pure software-ergonomic requirements in the design process, but will also help to consider the desired user experience for the target group. 

This preparation will support the research process in figuring out possible solutions and guidelines according to personas’ needs. So far the interviews from last term provided me with a lot of information and basis for this process but also some pain points and needs.

“Understanding and communicating the needs and characteristics of the target users is crucial for the development and success of products and services, especially when designing for older adults constituting a highly heterogeneous target group.” (Buber et al., 2012)


Wöckl, Bernhard & Yildizoglu, Ulcay & Buber, Isabella & Diaz, Belinda & Kruijff, Ernst & Tscheligi, Manfred. (2012). Basic senior personas: a representative design tool covering the spectrum of European older adults. ASSETS’12 – Proceedings of the 14th International ACM SIGACCESS Conference on Computers and Accessibility. 25-32. 10.1145/2384916.2384922. 

González de Heredia, Arantxa & Justel, Dani & Iriarte, Ion & Lasa, Ganix. (2017). “Elderpersonas” adapting personas to understand the real needs of elderly people.