Emotional sustainability deals with the emotionally triggered part of a product/service or campaign, while physical sustainability describes the durability, functionality, and material usage of a certain product or service. As humans act individually it’s important for creators to generate products and services that assemble both aspects of design. Emotional sustainability describes the “human-centered component of design”. This difference is crucial when it comes to recycling a product. It’s not only about the material that is used, but also about the emotional component of the product or service. If a product or service can combine both aspects, emotional and physical sustainability it is more steady in it is design proposal and result. Emotional sustainability is also connected to a “supra-functional” approach. That means that a product/service is also emotional, cultural, and socially conscious. Emotional sustainability creates a more meaningful design approach that is crucial in a time where user awareness and sustainability are mandatory.