Emotional design

Emotional design describes a creative approach that not only touches the functional aspects of a product/service or ad but also implies an emotional component to an object’s appearance. Emotional design is not defined or influenced by any sort of style or a time frame. Every product, service, or advertisement can trigger intentionally or unintentionally a various field of emotions. Through emotions products, services or campaigns are able to create attention and are more often remembered by the consumer.  

Juicy Salif by Philippe Starck
Advertising: McCann

www.ole-beekmann.de/ux-blog/emotional-design-1-die-rolle-von-emotionen-im-design/www.designwissen.net/voll-im-trend-emotionen-und-emotional-design/