The Environmental Film Activist Handbook | entry three

Last week was the first week I showed an audience a documentary film. This audience then answered some questions I had prepared.

The audience is upwards from 20 years, from different countries in Europe, with different backgrounds and genders. The same audience will watch all four films which I introduced in the last entry.

Below are the results of the first weeks film.

The results shall help documentary filmmakers reach their audience better and get greater results in spreading their message.

How did the audience perceive the film Mission Blue?

After the participators watched the film they filled out a questionnaire. I did go through the answered questionnaires and summarized the answers, the results are shown below.

All viewers stated that they were interested in the topic, seventy percent of the audience had already informed themselves about this topic. 

What they liked about the film:

  • that the protagonist Sylvia is really passionate about the topic
  • that Sylvia Earle is a pioneer in this field and a scientist, so she is trustworthy
  • that the changes of the underwater world were visibly presented
  • that facts were shown

What they did not like about the film:

  • no call to action

Did they think the topic was well presented?

  • they were unsure if it is a biography about Sylvia Earle or a documentary about the ocean, still they thought the topic was represented well

Did they feel a connection to something or somebody?

  • fifteen percent did not feel a connection to anybody or anything
  • thirty-five percent did feel a connection to the ocean
  • fifty percent felt a connection to Dr. Silvia Earle

60% of the audience would further research this topic or have had already done some research in the past.

Has anything in the film moved them and stayed in their mind, if so what?

  • shocking pictures of the reef
  • before and after of the reef
  • the statistic of the reduction of life in the reefs
  • slaughter scene of the sharks and overfishing

What message did they take from the film?

  • we as humans/ as a society have to change our lifestyle 
  • we have to start taking action in order to save our oceans
  • the ocean plays an important role for every living being on the planet, so it is also for our benefit to save it
  • scientist play an important role in finding resolutions 

Almost half of the participants had seen the oceans problems in real life before.

Everybody believes that the oceans problems are our problems as well.

More than half of the people who watched the film feel a connection to the ocean, either already before watching the film, or after watching it. 

Everybody said that they want to help and protect the ocean with small steps in their everyday life.

These were the results of last weeks film, this weeks film is going to be an inconvenient sequel, about its results I am going to write next week. After I have gathered all the results of all four films, I am going to write the first conclusion.

The Environmental Film Activist Handbook / entry two

From this week on, I am going to show an audience one film each week.

I am going to ask this questions right after the audience has viewed the film, 2 weeks and 2 months later I am going to ask them what they still remember about the film and if they have changed something in their life after watching those films.

Questions to ask after the film was watched by the viewers:

General questions which can be used for all four films:

Does this topic interest you?

Have you informed yourself in the past about this topic?

What did you like about the film, what didn’t you like?

Did you think the topic was represented well, or did you think it was one sided?

Did you build a connection to somebody or something in the film?

After you have seen this film now, do you want to research more about this topic?

Has this film moved you in any way or has it brought up questions and thoughts?

What was most memorable for you in the film?

What was the message you took from the film?

Questions for Mission Blue:

Have you seen the problems the ocean is facing yourself?

Do you think that the oceans problems are going to impact you?

After watching this film, do you feel a connection to the ocean? Do you want to help protect it?

Questions for an inconvenient sequel:

Were you aware of how massive climate change influences the world?

Do you think there is anything you can do?

Questions for Cowspiracy:

Do you live a vegan lifestyle? If yes why did you go vegan? Did you already know this information? 

If you are not a vegan, did this information shock you, are you planning to change your eating and consumption habits? Or are you trying to consume less animal products?

Questions for Kiss the Ground:

Do you think about where your food comes from and how it is made when you buy it?

Are you planning to start looking where your food comes from after you have now seen this film?