When thinking about Augmented Reality most people will probably think about games or entertainment but there are many helpful ways how AR can extend our daily life. In the following I want to show some good examples:
AR in Event Planning
Using a cube which is able to display multiple information about an event.
Information like the conference agenda, sponsors, information about the speakers and so on are displayed and visualized in an interactive a modern way. While reading through a simple flyer would ne far less fun and als much waste as people will likely throw those flyer just away.
Also there are many information that can be displayed because there is no limited space like there would be on a flyer.
AR for education
Basically everything that is printed has one big problem: the space is limited. AR is giving a whole new format to this. Because with the digitalization space is not a point to talk about anymore. This is also a big thing when thinking about education. While we had our books with images in when we went to school, AR apps can support those images in a three dimensional way. Things can be discovered and even interactive or showing a change of a state with animations. Also this means that education becomes cheaper and more accessible.
This way of education also engages the user and makes discovering and learning way more fun.
Especially at times like these where distance learning is a bigger topic than ever before, this is a helpful way to make learning at home more interesting and also support the teachers which cannot be in place to show certain things. There even can be animated person or tutors which help the user to explain the topic in an interactive way.
Gamification
AR can also be used to engage the users while using gamification like the video shows below. The user can help to keep the ocean clean while buying this product. To make it more tangible there is a game coming up when scanning the product which wants you to clean the beach while wiping over your smart phone screen.
Using the space on a product
Even if there are just some small animations shown you can use AR for transfering your product into a display where many informations can be shown. So you can keep your printed pagaging style simple and clean but still be able to show all the informations a user wants to see.
More advantages:
Real-time
Another big advantage is that since the AR apps using internet they run on realtime or better said if there is any reason to change something, it is just needed to update the app. As soon as it is update, everybody will get the new features or changes.
Higher customer propaganda
The already showed label of wine “19 crimes” where you can scan the label and a prisoner will tell you his story increased their social media interactions for about 2100% with not the campain but just having scannable labels.
Sources
https://arvrjourney.com/five-augmented-reality-usages-that-solve-real-life-problems-55e7a81f61b
Ar App
https://brutkasten.com/wikitude-und-constantia-flexibles-bringen-ar-aufs-packerl/
