As Victor Papanek once said, „Design must become an innovation, highly creative, cross-disciplinary tool responsive to the true needs of men. It must be more research oriented, and we must stop defiling the earth itself with poorly designed objects and structures.“-Victor Papanek, Design for the real world
In my opinion not only designers have to take responsibility for everything they put into the world, filmmakers have this responsibility as well. Not only what kind of content they produce, but also how they do so.
green production:
To make a film it needs a lot of planning and resources. Most film teams do not spend much time thinking about how to produce a film whilst taking environmental factors in account. There are multiple things which can be done to make a film production less harmful to the environment.
-before the shoot (planning the films production green)
-during the shoot (light bulbs, catering, transportation, accommodations, waste)
-after shooting (communication- press kits, merchandise)
How to make documentaries engaging and stay in mind of the viewers
More and more people are starting to watch documentaries, but how impactful are they and how soon will the watched material be forgotten?
What can filmmakers do to get the viewer to make a change and remember the film in the long run? Does it help to have a website to accompany the film?
I want to find out how a documentary impacts people watching. What will they remember after watching? Will they research the topic after they watched the film? Will they be inspired to change their behavior if they see in the film that they are doing something problematic? How much will they remember weeks and months later after watching the film, will they have changed something? Is it enough to just release the film, or do viewers need more content so it does not get forgotten too soon, for example an instagram account.
I will show 4 different documentaries to different people from different backgrounds, with different interests, ages and nationalities. I want to find out how it impacts the viewer, will there be similar answers what they liked about the film, will they make changes in their lives?
Those are the 4 different documentaries which I am going to show the audience, questionnaires and follow ups will follow afterwards.
four films:
Mission Blue is a 2014 documentary film following Dr. Sylvia Earle on her quest trying to protect the ocean from threats as pollution, overfishing and climate change.It won the 2015 News & Documentary Emmy Award for Outstanding Editing – Documentary and Long Form. It now also has a website and instagram with updates and, Sylvia Earle and her team are trying to help save parts of the ocean with research, campaigns and donations. This information can be found on the films website. https://www.mission-blue.org
An inconvenient sequel is a 2017 American documentary film, directed by Bonni Cohen and Jon Shenk, about former United States Vice President Albert A. Gore Jr.’s continuing mission to battle climate change. The sequel to An Inconvenient Truth (2006), the film addresses the progress made to tackle the problem and Gore’s global efforts to persuade governmental leaders to invest in renewable energy, culminating in the landmark signing of 2016’s Paris Agreement.
Cowspiracy: The Sustainability Secret is a 2014 documentary film which explores the impact of animal agriculture on the environment, and investigates the policies of a few environmental organizations on this issue. The film looks at various environmental concerns, including global warming, water use, deforestation, and ocean dead zones, and suggests that animal agriculture is the primary source of environmental destruction. This film also has a website with tipps. https://www.cowspiracy.com
Kiss the Ground reveals that, by regenerating the world’s soils, we can completely and rapidly stabilize Earth’s climate, restore lost ecosystems and create abundant food supplies. Using compelling graphics and visuals, along with striking NASA and NOAA footage, the film artfully illustrates how, by drawing down atmospheric carbon, soil is the missing piece of the climate puzzle. This movie is positioned to catalyze a movement to accomplish the impossible – to solve humanity’s greatest challenge, to balance the climate and secure our species future. This film also has a website with lots of information on it. It also has an Instagram account. https://kissthegroundmovie.com
spread the message
Making a film is great, but it makes no sense if it will not get seen, so it is important to have a marketing and distribution plan.
-marketing (green marketing, right marketing)
-film festivals ( what festivals to submit to)
-distribution (how to)
