Mechanical & Performance Royalties: What the hell is that?

As an independent artist you probably have your music on Spotify & co. And these services pay you through your aggregator, distributor or label. Additionally you might DJ or do some public performances where you get paid. But did you know that you are owed more than that? Platforms like Spotify and venues where you play are required by law to pay a fee to so-called collection societies. And these collection societies get the money whether you’ve joined or not.

Artist vs. Writer

Before talking about the different types of revenue that can be collected we first need to know that there are two types of musicians: songwriters and performing artists. The artist or performer is the entity performing the song. Take Martin Garrix for example: When releasing a track you always hear about “Martin Garrix”. But that’s not his real name, that’s his artist name or performer name. But as a songwriter he has to state his real name which would be Martijn Gerard Garritsen. On tracks like “Animals” only Martin himself worked on it so the difference is really not important, but bands or other artists have many different people working on one song. While the artists on “Titanium” are David Guetta and Sia, the songwriters are many more people who usually you do not know. And these people get money as well.

Performance Royalties

Performing artists hold the copyrights to the recording of a song. This is called a master recording. The royalties are paid to the artists every time a song is performed in public. This means a public performance is whenever your song is played in a bar, over the radio or on streaming services.

Mechanical Royalties

Songwriters (incl. Texters) hold the copyright to the melody and lyrics of a song. The royalties are paid whenever someone acquires a copy of a song. This can be online (e.g. through iTunes) or on physical media (e.g. CDs).

How to get paid

The two rights described above will both be collected via collection societies. You can either work with them directly or use a label or publisher. But in both cases you need to sign up with the societies, which usually costs money!

Direct approach

In Austria the performance royalties are collected by AKM, the mechanical ones by AUME. These two work together so you only have to sign up once and you can use only one platform to tell them about your work. Singing up costs a fee but fortunately in Austria that’s a one time thing. If you live somewhere else there might be a one time fee, an ongoing fee or both (like in Germany). Then you will add all your tracks to their database. Mechanical royalties will be automatically collected, but whenever you play something live you will either be asked by someone from the venue to give them a tracklist, or you will send the tracklist directly to your PRO (=Performance Rights Organization).

3rd-party approach

If you want you can sign up with 3rd parties to get some bonus features. This mostly applies to song copyrights where you can have your own publisher. Master recordings are usually handled be the record label (which you might be yourself).

Music publishers take a percentage cut off of your income from royalties but make submitting your music a little easier and more importantly pitch your songs! Depending on your publisher and your contract this can mean just adding it to a database and having to manually apply for synch (synch means your music being played in a TV ad for example). Or it can mean that you really don’t have much work to do and money is arriving on it’s own.

Stuff to check out

If you are new to all of this you might want to check out this Q&A by AKM: (German)

Here you can sign up for AKM & AUME (highly recommended!): (German again)

Other than performance and mechanical royalty laws, there is also neighbouring rights. Basically you will get money if you are an artist, a label and a music video creator. Here’s the Austrian site: (danger! bad design!) and this one is for artists specifically (both in German). If you want to learn more about neighbouring rights I’d recommend checking out the German society GVL though: (German & English)

If you have questions or anything to add I’d love to hear from you in the comments. Happy royalty collecting!

Smart links for music marketing

You have just released your new Single, are super proud of it and now want to share it with the whole world. So how do you do that? Posting 20 different links for Spotify & co isn’t really an option. Especially when Instagram only allows you to post one link in your Bio. Creating your own website which providers all the links wouldn’t be that much work. If you know some HTML and CSS you could have a basic layout very fast. And using libraries like W3.CSS or a CMS like WordPress gets you there even faster.

That would actually be a good way to go if you didn’t have to do the whole process of looking up your release on every major platform, copying the link and pasting it into your website. Now repeat this for every release. But of course there are stores like Pandora, which are not available in your country, which means you’d need to set up a VPN to get a link from there.

There is a better way to do this: smart links!

What are smart links?

Smart links are a tool that takes all the work described above away! They provide you with one link and show all the shops you’d want to list. And the best part: They collect the links automatically, so you just enter your info once!

Here’s the catch: The most popular services, have fees like linkfire‘s monthly $10. And with those 10$ you can’t add your own stores. Your distributor might offer a similar service. These are most of the time included in your plan. Below are two examples using my own songs.

The big problem with both, paid and free services, is the branding. At least the URL will always reveal that this is some third party product.

And now that you know what’s out there we can talk about my approach!

Smart links without branding: the Black Paper Songlink Plugin for WordPress

First let’s talk about the name: Black Paper was one of my labels at the time of creation and I actually initially developed this plugin solely for it’s website. Black Paper has since been replaced by fs7 Audio. Songlink was a free smart links service, which since got a rebranding. It works the same but is now called odesli (On Demand Smart Links).

Okay. So how does it work?

First of all: Here is the GitHub page where you can download the code as a zip. Right now this is very rough – but it works! So I currently do not have any plans to further develop this. The way it works is that it accesses the odesli API once and saves all links into a json file. You can then access this json from anywhere on your site with a shortcode and it displays all links. Here are two images showing the magic:

When Editing
How it’s Rendered

Let’s look at how to create such a json

When you have uploaded all the files and activated the plugin, create a new private page. It’s important that this is private because it just serves to create the json files and nothing more. You probably do not want your vistitors to see this. Add the BP Songlink Widget to your site and you can start filling your details in. The “Widget Title” field will be the name which is later called by the shortcode. And in the “spotifyuri” you can paste your songs link from any platform – not just Spotify!

This is how your Widget should look like when filled out!

The fileds “beatport”, “juno” and “traxsource” have to be filled manually as these links do not get collected by odesli. And in the “class” field you can add any CSS classes you have defined in your child theme’s stylesheet. This is where you can get creative and customize everything to perfectly fit into your website!

And now you are done! Head over to wherever you want your links to be displayed and just add a [songlink title=your-title] shortcode!

For more info on this visit the links below!