Through a wide variety of digital tools, there are seemingly endless possibilities to present one’s stories, messages and brands in a strong way. On the one hand, this means that today almost every company uses these tools and there is an ever-growing sea of content. Many wonder how they can still stand out.
On the other hand, it also means that you can create your own trend through creative and innovative use of these tools. While this is a constant challenge for designers, I don’t think it should be equated with constantly having to reinvent yourself. After watching countless tutorials from animation artists, videographers, and creatives, one message stood out to me: find your own style. And that comes with time.
To create a new trend and stand out from the crowd, sometimes you have to break the rules. Push aside the conventional, the classic, and follow your own path.
That’s why I would like to show a few examples of unusual storytelling. It’s always about an animation that stands out because of the style and the deliberate unusual use of the artist in any case.
Text as a Character
This animation shows perfectly, how text doesn’t only tell a story, but can become a character or the protagonist itself. It plays with the visual and informative parts of text. I really love the minimalism in it.
Surreal Animation
Since Salvador Dali at the latest, surrealism has developed into a dynamic substance. It wants to blow our minds with incompatible combinations in a surprising context – as we can see from this example.
Reversibel Prose
A beautiful example that there are always two sides of a story.
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