{"id":8047,"date":"2022-01-30T14:29:04","date_gmt":"2022-01-30T14:29:04","guid":{"rendered":"http:\/\/desres20.netornot.at\/?p=8047"},"modified":"2022-01-30T14:30:09","modified_gmt":"2022-01-30T14:30:09","slug":"joyful-design-17","status":"publish","type":"post","link":"http:\/\/desres20.netornot.at\/?p=8047","title":{"rendered":"Joyful Design"},"content":{"rendered":"\n<p><strong>Storytelling<\/strong><\/p>\n\n\n\n<ul><li>Stories are the greatest weapon we have to combat noise.<\/li><li>Stories organize information in a way that people are compelled to listen.<\/li><li>Stories are the most powerful tool to compel a human brain.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/6000d9d95cabed1f368d0203_Story-is-a-filter.png\" alt=\"\" class=\"wp-image-8078\" srcset=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/6000d9d95cabed1f368d0203_Story-is-a-filter.png 900w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/6000d9d95cabed1f368d0203_Story-is-a-filter-300x200.png 300w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/6000d9d95cabed1f368d0203_Story-is-a-filter-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>What makes successful storytelling?<\/strong><br><br>1) Successful stories clarify their message<\/p>\n\n\n\n<p>2) Don&#8217;t tell stories of your product\u2014tell stories of your customers<\/p>\n\n\n\n<p>3) Define a Brand Story<br><br>When it comes to defining a brand story the brand story framework by Arek Dvornechuck is a perfect tool. The framework serves in defining a base for telling a coherent and compelling brand story that connects with the audience.<\/p>\n\n\n\n<p><strong>Brand Story Framework [2]<br><\/strong><br>To define such a framework for a client there a three different ways to do that, whereas the whiteboard session promises the most productive outcome:<\/p>\n\n\n\n<ol><li>Run a whiteboard session<\/li><li>Fill out the worksheets with pen<\/li><li>Fill out the worksheets on computer (remotely)<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Story is a filter that allows us to simplify our message so that people can see us, hear us and understand.<\/em> \u2014Arek Dvornechcuck<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/5de41eb3d41c9bbc14cd0343_storytelling-framework-2.png\" alt=\"\" class=\"wp-image-8087\" srcset=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/5de41eb3d41c9bbc14cd0343_storytelling-framework-2.png 900w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/5de41eb3d41c9bbc14cd0343_storytelling-framework-2-300x200.png 300w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2022\/01\/5de41eb3d41c9bbc14cd0343_storytelling-framework-2-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>How Brand Story Works<\/figcaption><\/figure>\n\n\n\n<ol><li>There\u2019s a\u00a0<strong>Hero<\/strong>\u00a0who wants something (which is your customer).<\/li><li>Next, the hero encounters a\u00a0<strong>problem<\/strong>\u00a0before they get what they want.<\/li><li>Then a\u00a0<strong>Guide<\/strong>\u00a0steps in (which is your brand) to help them win.<\/li><li>Next, the guide gives them a\u00a0<strong>plan<\/strong>\u00a0to overcome that problem.<\/li><li>The guide calls Hero to\u00a0<strong>action<\/strong>\u00a0(they never take action on their own).<\/li><li>That action helps them avoid failure &amp; ends in a success (<strong>outcome<\/strong>)<\/li><li>At the end, the story results in the Hero\u2019s\u00a0<strong>transformation<\/strong>.<\/li><\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Brand Story consists of seven essential layers. The layers will be examined in further detail in my next blogpost.<\/p>\n\n\n\n<p><strong>Step 1\u2014Hero<br>Step 2\u2014Problem<br>Step 3\u2014Guide<\/strong><br><strong>Step 4\u2014Plan<br>Step 5\u2014Action<br>Step 6\u2014Outcome<br>Step 7\u2014Transformation<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sources:<br>[1] Arek Dvornechcuck. Good Examples of Brand Storytelling. URL: https:\/\/www.ebaqdesign.com\/blog\/brand-storytelling<br>[2] Arek Dvornechcuck. How To Tell Your Brand Story. URL: https:\/\/www.ebaqdesign.com\/blog\/brand-story<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling Stories are the greatest weapon we have to combat noise. Stories organize information in a way that people are compelled to listen. Stories are the most powerful tool to compel a human brain. 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