{"id":4512,"date":"2021-04-17T19:00:00","date_gmt":"2021-04-17T19:00:00","guid":{"rendered":"http:\/\/desres20.netornot.at\/?p=4512"},"modified":"2021-04-03T16:28:40","modified_gmt":"2021-04-03T16:28:40","slug":"extended-reality-in-the-automotive-industry-part-3","status":"publish","type":"post","link":"http:\/\/desres20.netornot.at\/?p=4512","title":{"rendered":"Extended Reality in the Automotive Industry | part 3"},"content":{"rendered":"\n<h2>Additional XR use cases in the automotive industry<\/h2>\n\n\n\n<p>But Extended Reality technologies are not only improving the customer experience, they are also able to improve different processes for the automaker throughout the whole value chain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2021\/04\/julianschwazer_valuechain-1024x683.png\" alt=\"\" class=\"wp-image-4513\" srcset=\"http:\/\/desres20.netornot.at\/wp-content\/uploads\/2021\/04\/julianschwazer_valuechain-1024x683.png 1024w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2021\/04\/julianschwazer_valuechain-300x200.png 300w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2021\/04\/julianschwazer_valuechain-768x512.png 768w, http:\/\/desres20.netornot.at\/wp-content\/uploads\/2021\/04\/julianschwazer_valuechain.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>source: https:\/\/softengi.com\/blog\/automotive-industry-xr-at-the-forefront\/<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>Design and Visual Prototyping<\/h3>\n\n\n\n<p>The design and development process in the automotive industry is continuously getting more expensive and also more time-consuming. VR-powered prototyping solutions enable the automakers to simulate different model variants and allow them to get a better view&nbsp;<\/p>\n\n\n\n<p>of all systems and detect errors early in the process. This process also helps OEMs to reduce costs and accelerate development.<\/p>\n\n\n\n<p>Although VR already offers a lot of possibilities, some automakers are still preferring real-life models of their cars to be able to see the different shapes, shadows and size-ratios better. Real model cars can also be used for visualizing different colors and models, by mapping digital projections onto the car.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Audi A1 Car projection mapping\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/x4sVTUAdoLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Automakers like Mercedes and Volkswagen have already started using AR technology during the design and testing phase. Augmented Reality is also a lot better with visualizing proportions and sizes of different design and color variants of the vehicle<\/p>\n\n\n\n<p>prototypes to better visualize the different proportions and sizes. Augmented Reality will also be used more and more during this process in the future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Immersive Showrooms and Sales Experiences<\/h3>\n\n\n\n<p>If you are buying a car, you normally have to visit a car dealership. In the digital era, especially during the worldwide pandemic, customers do not need to visit the dealerships anymore. But with the development of immersive showrooms, they might want to do that anyway. VR-powered showrooms enable everybody to get a better feeling for their dream car. By using a VR headset, customers can see their future car in a 3D environment and browse through all the colors and additional equipment. By sitting on the right chair they could even take a virtual test drive. But this technology is not only great for customers, car dealerships can show their customers every variant of the model without the need of purchasing multiple cars for the showroom.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"UE4  virtual Car Dealership Configurator (Bugatti Chiron Porsche 918)\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/-ZvwdJH3C1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>Training<\/h3>\n\n\n\n<p>XR applications can also help the employees to understand their working environment better and help them become more productive. Immersive technologies can also provide training for specific skills like welding and help them with avoiding dangerous situations at the production line. These training methods are also especially useful when the workers have to start building newly developed car models.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smart factory with Microsoft HoloLens\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/6pyiiO72ZwM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The same and additional training could also be relevant to employees in the after-sales and maintenance process. With future cars becoming more complex, car mechanics will also need different skills to repair these cars. AR training can help them with finding specific problems and solving them faster. Volkswagen already created a system called Marta for their VW XL 1 and Porsche launched the AR-powered Tech Live Look in 2017 and planned on distributing them to every dealership.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fixing a car in cyberspace with Porsche&#039;s Augmented Reality\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/qIXmfDcrQGU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>AR for Marketing and CGI<\/h3>\n\n\n\n<p>Augmented Reality is also used for creating images and videos for marketing purposes and showing the new models to the world. In the following video, Stephen Gray explains how General Motors is using AR for this purpose. (1:45 to 3:35)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HMI at General Motors | Unreal Build: Automotive 2021\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/nrgGP5QJzLk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>Resources<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bvdw.org\/fileadmin\/bvdw\/upload\/studien\/AR_and_VR_in_Automotive_Presentation_Accenture_and_BVDW.pdf\">https:\/\/www.bvdw.org\/fileadmin\/bvdw\/upload\/studien\/AR_and_VR_in_Automotive_Presentation_Accenture_and_BVDW.pdf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.allerin.com\/blog\/4-applications-of-ar-in-the-automotive-industry\">https:\/\/www.allerin.com\/blog\/4-applications-of-ar-in-the-automotive-industry<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.datamatics.com\/9-ar-vr-use-cases-breaking-new-grounds-for-automotive-industry\">https:\/\/blog.datamatics.com\/9-ar-vr-use-cases-breaking-new-grounds-for-automotive-industry<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/techsee.me\/blog\/ar-automotive-technology\/\">https:\/\/techsee.me\/blog\/ar-automotive-technology\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.toptal.com\/virtual-reality\/virtual-reality-in-the-automotive-industry\">https:\/\/www.toptal.com\/virtual-reality\/virtual-reality-in-the-automotive-industry<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/arvrjourney.com\/developments-of-ar-that-will-change-the-automotive-industry-6021cb9c58a6\">https:\/\/arvrjourney.com\/developments-of-ar-that-will-change-the-automotive-industry-6021cb9c58a6<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/news\/2020\/june\/ar-vr\">https:\/\/www.fiaformulae.com\/en\/news\/2020\/june\/ar-vr<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/plat4m.com\/future-of-ar-in-cars\/?utm_source=medium&amp;utm_medium=social&amp;utm_campaign=ar\">https:\/\/plat4m.com\/future-of-ar-in-cars\/?utm_source=medium&amp;utm_medium=social&amp;utm_campaign=ar<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2019\/08\/26\/are-you-ready-for-augmented-reality-in-your-car\/?sh=620a4f143144\">https:\/\/www.forbes.com\/sites\/bernardmarr\/2019\/08\/26\/are-you-ready-for-augmented-reality-in-your-car\/?sh=620a4f143144<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fiaformulae.com\/en\/news\/2020\/june\/ar-vr\">https:\/\/www.fiaformulae.com\/en\/news\/2020\/june\/ar-vr<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-vrscout wp-block-embed-vrscout\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"MbSO6qCKSu\"><a href=\"https:\/\/vrscout.com\/news\/mercedes-s-class-ar-navigation-3d-eye-tracking\/\">2021 Mercedes S-Class Will Feature AR Navigation And 3D Eye-Tracking<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;2021 Mercedes S-Class Will Feature AR Navigation And 3D Eye-Tracking&#8221; &#8212; VRScout\" src=\"https:\/\/vrscout.com\/news\/mercedes-s-class-ar-navigation-3d-eye-tracking\/embed\/#?secret=MbSO6qCKSu\" data-secret=\"MbSO6qCKSu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-jasoren wp-block-embed-jasoren\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"n9Ukc1SDDA\"><a href=\"https:\/\/jasoren.com\/ar-in-automotive\/\">How Augmented Reality Will Change Driving and Car Manufacturing<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How Augmented Reality Will Change Driving and Car Manufacturing&#8221; &#8212; Jasoren\" src=\"https:\/\/jasoren.com\/ar-in-automotive\/embed\/#?secret=n9Ukc1SDDA\" data-secret=\"n9Ukc1SDDA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-vrfocus wp-block-embed-vrfocus\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"wTiJNqSop4\"><a href=\"https:\/\/www.vrfocus.com\/2020\/01\/5-applications-of-ar-vr-in-automotive-and-adoption-challenges\/\">5 Applications of AR &#038; VR in Automotive and Adoption Challenges<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Applications of AR &#038; VR in Automotive and Adoption Challenges&#8221; &#8212; VRFocus\" src=\"https:\/\/www.vrfocus.com\/2020\/01\/5-applications-of-ar-vr-in-automotive-and-adoption-challenges\/embed\/#?secret=wTiJNqSop4\" data-secret=\"wTiJNqSop4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-nextreality wp-block-embed-nextreality\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bDJDhuj5VA\"><a href=\"https:\/\/nextreality.com\/2019\/08\/13\/augmented-reality-automobile\/\">6 AR Applications in the Car Industry<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;6 AR Applications in the Car Industry&#8221; &#8212; NextReality\" src=\"https:\/\/nextreality.com\/2019\/08\/13\/augmented-reality-automobile\/embed\/#?secret=bDJDhuj5VA\" data-secret=\"bDJDhuj5VA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-softengi-com wp-block-embed-softengi-com\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3MGx6LJk2T\"><a href=\"https:\/\/softengi.com\/blog\/automotive-industry-xr-at-the-forefront\/\">Extended Reality Automotive: XR at the Forefront<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Extended Reality Automotive: XR at the Forefront&#8221; &#8212; softengi.com\" src=\"https:\/\/softengi.com\/blog\/automotive-industry-xr-at-the-forefront\/embed\/#?secret=3MGx6LJk2T\" data-secret=\"3MGx6LJk2T\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Additional XR use cases in the automotive industry But Extended Reality technologies are not only improving the customer experience, they are also able to improve different processes for the automaker throughout the whole value chain. Design and Visual Prototyping The design and development process in the automotive industry is continuously getting more expensive and also<\/p>\n<footer class=\"entry-footer index-entry\">\n<div class=\"post-social pull-left\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fdesres20.netornot.at%2F%3Fp%3D4512\" target=\"_blank\" class=\"social-icons\"><i class=\"fa fa-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/home?status=http%3A%2F%2Fdesres20.netornot.at%2F%3Fp%3D4512\" target=\"_blank\" class=\"social-icons\"><i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=http%3A%2F%2Fdesres20.netornot.at%2F%3Fp%3D4512&#038;media=http%3A%2F%2Fdesres20.netornot.at%2Fwp-content%2Fuploads%2F2021%2F04%2Fjulianschwazer_xr_automotive.jpeg\" target=\"_blank\" class=\"social-icons\"><i class=\"fa fa-pinterest-p\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=http%3A%2F%2Fdesres20.netornot.at%2F%3Fp%3D4512&#038;title=Extended+Reality+in+the+Automotive+Industry+%7C+part+3\" target=\"_blank\" class=\"social-icons\"><i class=\"fa fa-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n<p class=\"link-more\"><a href=\"http:\/\/desres20.netornot.at\/?p=4512\" class=\"more-link\">Continue reading <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>\n<\/footer>\n","protected":false},"author":57,"featured_media":4501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/posts\/4512"}],"collection":[{"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4512"}],"version-history":[{"count":1,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/posts\/4512\/revisions"}],"predecessor-version":[{"id":4514,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/posts\/4512\/revisions\/4514"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=\/wp\/v2\/media\/4501"}],"wp:attachment":[{"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4512"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/desres20.netornot.at\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}