{"id":2446,"date":"2021-01-23T13:34:31","date_gmt":"2021-01-23T13:34:31","guid":{"rendered":"http:\/\/desres20.netornot.at\/?p=2446"},"modified":"2021-01-23T14:28:54","modified_gmt":"2021-01-23T14:28:54","slug":"joyful-design-06","status":"publish","type":"post","link":"http:\/\/desres20.netornot.at\/?p=2446","title":{"rendered":"Joyful Design 06"},"content":{"rendered":"\n

Colors<\/strong><\/p>\n\n\n\n

The choice of color is a powerful practice, if we want to evoke specific emotions. Colors are rich in symbolic and cultural meanings and the expectations and emotions created by colors highly affect consumers experiences and therefore choices. <\/p>\n\n\n\n

In addition to cultural specific meanings, color can also trigger responses that deeply come from our human psyche\u2014color creates a sensory impression that reflects mood and emotion. Such as the experience of color climates can differ from clean and bright to muted and dark. The experience of color can be described as a combination of cultural context, narrative context and psychological effects. [1]
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Psychological Effect Example: Wine Tasting
In a wine tasting study, participants used to describe the aromas of white wine by referring to pale or yellowish objects\u2014lemon, grapefruit, melon, butter, pear\u2026 But, if the exactly same wine was colored red, participants described it mostly with terms referring to dark or red objects\u2014hickory, cherry, tobacco, musk\u2026 [2] This example perfectly states, how color can directly manipulate our perception.<\/p>\n\n\n\n

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Cultural Context Example: Red [3]
Western Fairy Tales: Love, Sexual, Maturity; Greek Mythology: Mars, God of War; China and Japan: Love, Luck, Happiness; Shinto Religion: Life; Revolutionary Russia: Socialist State; United States: Republican Party; China, India, Nepal: Bridal Wear; National Flags: Blood; Germany, Poland, Russia: Fear, Jealousy; Korea: Love, Adventure, Good Taste; Worldwide Connotations: Fire, Coca Cola, Stop\u2014do not enter (ISO Standards)
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Colors can affect us regardless of their cultural connotations\u2014however, if we want to design cultural universal we have to keep in mind that different colors can evoke different connotations\/emotions and cultural background is one factor to consider.<\/p>\n\n\n\n

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The color of Joy<\/strong><\/p>\n\n\n\n

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Due to this graphic, the color of joy, could be described as yellow [4]<\/figcaption><\/figure>\n\n\n\n