Especially young people are tempting to use new, unknown technology as they are more familiar with current things and more open for new things. Even if it is not true any more that social media is only used by young people, the majority is still According to a survey by Gfk, 45% of 19- to 28-year-old and 49% of 29 -to 38-year-old asked people said they would visit a retrail store which offers AR or VR experiences than one which does not. At the same time only 31% of 39- to 53-year-olds said the same.
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If a AR application is well realized, a realistic effect can be reached, used for example to try new lifestyle products like clothing or make uo products. <\/p>\n\n\n\n
Facebook<\/strong> Snapchat<\/strong>
Since late 2018 Facebook and Instagram started to offer a AR experience to their cunsumers by few selected brands. For the first experience, the consumers were able to try on different products like make up, lipstick or sungalsses directly on their newsfeed.
Through a simple Call-to-action button consumers are able to start the AR-ad – provided by Facebooks own AR application Spark AR.<\/p>\n\n\n\n
While Snapchat set their focus from day one on a mobile social network with a big selection of virtual sticker and soon also the posibility of interaction with augmented reality objects. Now a days, Snapchat couldn’t be thinken of without its filters which lay on your face and being interactive when chanching your face expression.
To be exact, already 2015 Snapchat presented the new feature “Lens” which made consumers able to take snaps with the technology of face recognition. While everybody started to send snaps of pictures while throwing up rainbows when opening the mouth, nobody know that days how far this will go. <\/p>\n\n\n\n