{"id":1500,"date":"2020-12-30T10:15:01","date_gmt":"2020-12-30T10:15:01","guid":{"rendered":"http:\/\/desres20.netornot.at\/?p=1500"},"modified":"2021-01-05T22:08:50","modified_gmt":"2021-01-05T22:08:50","slug":"joyful-design-04","status":"publish","type":"post","link":"http:\/\/desres20.netornot.at\/?p=1500","title":{"rendered":"Joyful Design 04"},"content":{"rendered":"\n

Context creates Joy<\/strong><\/span><\/h3>\n\n\n\n

In his Ted Talk about “How beauty feels” Richard Seymour affirms the importance of creating context to achieve a joyful or “beautiful” experience. As an example he mentions lights in cars slowly turning off. “I’ve never found anybody that doesn’t like the light that goes out slowly. I thought, well what the hell’s that about?\u201c \u2013 Richard Seymour. [1]<\/span><\/p>\n\n\n\n

Lights slowly turning off in cars are a perfect example of a subtle but joyful experience. In general, people describe this experience as natural, or just nice. But there is much more behind this experience design than just a nice “gimmick”. Lights slowly turning off \u2013 light to dark in six seconds \u2013 in fact, this experience perfectly imitates the experience of going to cinema or theater, which triggers a sense of relaxation tempered with anticipation. When the lights turn slowly dark within six seconds when being in cinema or the theater, that is exactly the moment of experiencing great anticipation \u2013 this characteristic gets automatically stored in our unconscious mind and therefore in further consequence connoted with a positive feeling. This theory even gets strengthened through the fact, that the experience of the lights turning slowly off in 6 seconds was experienced much more positive by people who are used to go to cinema or the theater. [2]<\/span><\/p>\n\n\n\n

Hence, to create something joyful we have to trigger an emotional response \u2013 often aroused through poignancy, which can too trigger a sad emotional response. \u201eIt isn’t just about nice. And this is the dilemma, this is the paradox of beauty.\u201c as Seymour states. Joy can be aroused through triggering good, bad (pathos), exciting (triumph) or even frightening emotions. [3]<\/span> Those emotions arise in our unconscious mind, even before we can manipulate them \u2013 smart design takes that knowledge in consideration to guide the experience.<\/p>\n\n\n\n

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