Problem & Target

White space is often viewed as wasted space. Even if it could sometimes be useful to create space, this is usually left out and filled with content. This is at the expense of legibility in layouts, the receptivity of advertising material and the weariness of advertising for viewers. What the problem lies in should be examined in the work.

Are emptiness, white space and reduction seen as wasted space or do they also have positive properties?

What remains if you leave everything out? Exactly this question is being investigated. White as a symbol for the void, for nothing and for the thoughts that one makes when they are not given. In a world where a white poster attracts more attention than the best design, is it the case that the viewer longs for quiet rather than the latest ideas? What are the reasons for saving free space? The aim should be to answer the question about the sense of white space and to find out whether there is a deeper benefit in design when methods of reduced design are used.