The Design Ethos of Dieter Rams

This is Dieter Rams’s 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in modern design remains unbroken.

In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of “less but better” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

The editors of Less and More are Prof. Dr. Klaus Klemp and Keiko Ueki-Polet. As one of the leading experts in the field of product design, who has known Dieter Rams for many years, Klaus Klemp knows his work like almost no other. Keiko Ueki-Polet is one of the most renowned design curators in Japan and is very familiar with the design scene in both East and West.